Areas

Since the entertainment and finance industries are more and more tech-driven than ever before, I’ve decided to broaden my scope and expertise to also include start-ups and companies outside of the entertainment industry.

I am available in these areas:

• Film, Entertainment and Tech Consulting

• Board Member

• Strategic Advisor

background

I work as a Film Producer, Business Developer and Film & Investment Consultant. I bring a background deeply rooted in the finance, business and marketing industry in Europe and The U.S.

Before moving back to Sweden, I held a position as Head of Acquisitions in Los Angeles, responsible for the Scandinavian and European markets.

I have established contacts during the past fifteen years in the Swedish and American entertainment industries, among other sectors.

I've been involved with international trade and investments which has given me great insight into a multitude of industries on several continents.

Thoughts about BUSINESS STRATEGY

Engaging with startups is an interesting frontier that has many similarities with film. It requires legal advice, it requires distribution channels, PR and financing as well as a strong team of capable individuals. It is just as important to have attorneys who are deeply invested in the particulars of venture law as well as knowledgeable and experienced founders.

Today's strength comes from being strategic in where to put the finances to work. To keep costs low without jeopardizing growth all while steering the ship in the right direction, together.

thoughts about Film production and entertainment

The film industry is evolving faster than ever before. I´m not just talking about film trends but also the consistent introduction of new and varying revenue streams and distribution channels. The opportunity for profit grows but so does the concurrence and complexity in the industry. It is important to work towards clearly explaining and navigating the often foggy landscape that surrounds the film industry and plan on how to mitigate risks. There is never a clear recipe for success but just as with any other industry; It helps to surround yourself with professionals and experienced people.

Make sure to draft and negotiate development, production, financing, and sales & distribution agreements by tailoring each project according to scope, size and budget.