Developing and investing in Intangible assets

Nowadays we see many examples of how IPs (intangible assets; simplified, assets that can not be "touched") increase in value and how you, as the owner, can manage, buy and sell different types of IPs. A clear example that we all encounter next to every day is movies and books that often change owners and develop into other products. We have also seen how mobile games like Angry Birds can evolve into movies, books, etc. Many who are not familiar with the industry of movies, books and games, or who have not been particularly involved in intellectual property, might not know that the rights of every movie and ideas, like books and games, are owned by someone. As in the case of many films today, companies or individuals often own the rights to these and the value of the brand or idea can be sold or in other ways earn money. This can be valuable, especially if you have an idea or intangible asset that is unique, popular or may have sold well in the past or as another product.

 
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why focus on IP?

One of the most common reasons why you choose to make movies of a game or book is almost exclusively for economic gain. Many times you see a greater value in expanding an IP's market than writing a new book or developing the next game. A new product under the same IP will often reach a new audience or otherwise exploit it's already established customer base to boost its revenue from an already existing product. One example is the books you make a movie of, the book sells the movie but the movie also sells the book to those who did not read it. Another strong advantage of intangible assets is that you can collaborate with companies in other industries to take their IP into a new market without having to invest resources in development and production costs of a new product. A clear example is Angry Birds whose owner made stuffed animals to further capitalize on Angry Birds and the movie they released during the same period.

A brand can therefore be incredibly valuable. Look at Star Wars who Disney owns or why not Swedish examples such as, "The man called Ove" or "Men who hate women. A perfect example on an IP is Valerian, a movie I wrote about some time ago. The horizon has become much broader and today you can see opportunities where you would not otherwise think that a brand or IP could fit, much thanks to great successes like the ones above. This has in turn increased the understanding and importance of protecting intangible assets. You should never underestimate the value of your intangible assets and take a day or two to figure out how to protect and use them to your advantage. I am convinced that we will see a greater willingness in expanding and protecting IPs in the future and that can only be good.

For more information in Sweden, please visit: Patent- och registreringsverket

For more information in the U.S, please visit: USPTO

And as always, thanks for visiting.


#Metoo panel during Stockholm Film festival

I was invited to participate in an extremely important panel about the #metoo movement during the Stockholm International Film Festival. We had a lot to say during the hour we talked. I think enough men has spoken, I rather see men listen then speaking up to be honest. I write and talk about the subject quite a lot and I believe more men need to step up their game and think before they speak. How would it be to see men joining the conversations by just being in the audience. Of course, men are also affected and are most definitely being abused on set as well but if you ask me, that is a discussion for another day. Let's focus on Women in film, music, stores, fashion, medicine and all the other millions of women working and being constantly pushed around. I also talked about this earlier in the year, find more about that here.

 
 Anna Serner (CEO Swedish Film Institute), Josefine Tengblad (Head of Drama, TV4), Zoë Que (Director of Photography), Anna Velander Gisslén (WIFT), Daniel Bramme (Executive Producer, Investor), Emely Crona Stenberg (Heja Livet) och Jan Blomgren (Bob Film/Art89).

Anna Serner (CEO Swedish Film Institute), Josefine Tengblad (Head of Drama, TV4), Zoë Que (Director of Photography), Anna Velander Gisslén (WIFT), Daniel Bramme (Executive Producer, Investor), Emely Crona Stenberg (Heja Livet) och Jan Blomgren (Bob Film/Art89).

 

You can find the original picture here on Instagram. Also, the panel was mentioned in Aftonbladet. Don't forget to visit the Swedish Film Institute's website while you're at it. Thanks for stopping by and keep talk about #metoo.


Interview: Hollywood politics after "Weinstein"

On October 18th I was invited to talk with Jakob Stenberg on Kongressen Podcast about hollywood politics. We discuss how and why the Weinstein scandal and the #metoo movement could affect the next election in the U.S. Interesting because we see that the #metoo movement has grown stronger for each week and hopefully it will not stop.

 
Daniel Bramme and Jakob Stenberg
 

If you want to listen to the podcast, you can find it here or listen directly on the link below. It is in Swedish, just so you know.

 

Feel free to comment or contact me directly if you would like to talk about issues in the industry or have questions about anything else. As always, thanks for reading (and or listening).


Interview: about sexism in the film industry

I was asked to be interviewed for a finnish magazine about the Weinstein scandal and also about the sexism and culture in the film industry in Hollywood. Both interviews are in Swedish, however the problem is world wide and no industry is immune. More around this subject is definitely coming.

Hur är det med jämställdheten i Hollywood? Radio intervju

Filmmogulen Harvey Weinstein fick sparken men sexismen i filmbranschen forsvinner inte

Thanks for reading and don't forget to comment or visit once in a while.

the streaming industry in 2017

I wrote about the changes in the film industry in late 2014, it's almost three years ago. I wasn't completely out in the woods. You can read what I wrote about the streaming industry and emerging markets at that time.

Now, in 2017, the industry is shaping little by little to tackle the new era of film and entertainment as a whole. The industry itself and the people involved are starting to understand the new open environment where tech-companies are investing in content and trying to keeping their customers or users in some cases. Some new players like Facebook, Apple and Tencent joins "the war" in the coming months and it looks like everyone wants to be the new TV channel, cable network or content provider. This is understandable since having your customers close or locked in is usually not a bad thing for a company of this size. However, I believe the market and naturally, the consumers will decide in what direction this will take us.

streaming services

The last years has shown us that quality content is still prevailing in the real world and consumers seem to follow companies who take them serious. This could be why Facebook announced they will invest one billion into original content in 2018. Facebook needs to work hard to keep up with Netflix but it is a start and could be a test run to see if this can keep consumers on their platform. Facebook had a run at Youtube with their own video effort as well so this comes as no surprise.

Tencent unveiled a 43-title production, distribution and investment slate for 2018, this could be a risky strategy, we can all agree that It is aggressive. Maybe it will be successful, it all depends on the quality of the productions they produce and how they will distribute the material. Will they use their own or sell the rights to other major players?

There are a few companies who have made some substantial investments in streaming and original content during the years, Amazon and Hulu, HBO of course and others are competing as well. Hulu's Emmy win marks it's step into becoming a major player in the streaming industry. Hulu was a company I didn't bet on becoming a major player so it was a surprise. The Handmaid's tale is however a great show, you can find the book on Amazon. With the Hulu win, it will be interesting to see how everything changes in the coming years.

Update: Hulu's senior VP of content Craig Erwich actually said the same thing in an article on Variety which just came out.

What I can say with complete certainty, is that any business that wants to succeed in this digital landscape needs to adapt and understand that change is guaranteed to happen. The market can shift quicker than ever before and probably will. Creatives has a new world to explore and that too can easily change but today, creatives are in a very good spot. They didn't need to struck gold, the market did it for them.

Thank you visiting.