The name says it all really, "The Tipping Point: How Little Things Can Make a Big Difference". This book is Malcolm Gladwell's debut, first published by Little Brown in 2000. With the idea that messages, as well as products and behaviors spread like viruses do. Malcolm seeks to explain how everyday life changes depending on who you talk to, who you are and how we can use this theory to our advantage.
Through explaining different rules and personal traits, Malcolm invites the reader to learn about his theory. Even if I don't agree on everything in this book, it is still worth your time. The thing with Malcolm Gladwell and his colleague's books are that they always approach ideas in a whole other way that in the end, most of the time, makes a lot of sense.