Quick thoughts about VR, AR and MR

today's problem

I have yet to see indication that VR, AR or MR are getting the same "confidence" as other new products are getting. We see investments pour in but the consumers are failing. This is not very surprising since the market is small, maybe even non-existent today, it is also expensive for a family to purchase a VR-headset and a computer. What happens instead is that the same family buys a google cardboard instead to try "VR", the experience is not what they thought and that's where VR is failing big. The large companies are still waiting for the consumer influx in VR before they want to venture into unknown lands, the consumers will come when the market matures and can deliver on it's promises. Film and TV-series are a proven market whereas VR and Mixed Reality as a medium is not and I feel it is not suited as a regular entertainment system. VR will start to find it's place in 2018 and after that, we will see where it will take us. What I am sure of though, is that the "experts of VR" need to be more understanding of their market and potential users. Most of the time, the people involved in new industries, especially tech are hard core nerds not thinking about the consumer first and I believe that is the main problem today.

Take a look at Google, they have some things in the works that might invite more users to try VR.

Augmented Reality and Virtual Reality
Whale Augmented Reality Magic Leap

The other major problem is that most VR companies today does not know how to get paid. Many of the companies I meet look for investors and financing without having a way of monetize its product. That is plain stupid and crazy, not naming anyone but one person has asked me several times on different occasions to invest in their projects for a "good cause" by helping the VR industry grow. That is a big problem, if you don't expect to get your or an investors money back, that industry is dead.

On a positive note

Not everything is bad though, we see increasingly better experiences and hardware, the prices are being lowered and the usability is steadily getting better by the day. What people thought would take two years just took longer and I think that is fine as long as investments continue to grow the industry. Most of the "experts" will also decline and the number of quality productions will increase as well. Right now, the only way VR and AR are being used most efficiently is in the military. As with everything else, the military will probably be first to fully use VR and AR, consumers come second.

As always, thanks for visiting.