Quick thoughts about VR, AR and MR

today's problem

I have yet to see indication that VR, AR or MR are getting the same "confidence" as other new products are getting. We see investments pour in but the consumers are failing. This is not very surprising since the market is small, maybe even non-existent today, it is also expensive for a family to purchase a VR-headset and a computer. What happens instead is that the same family buys a google cardboard instead to try "VR", the experience is not what they thought and that's where VR is failing big. The large companies are still waiting for the consumer influx in VR before they want to venture into unknown lands, the consumers will come when the market matures and can deliver on it's promises. Film and TV-series are a proven market whereas VR and Mixed Reality as a medium is not and I feel it is not suited as a regular entertainment system. VR will start to find it's place in 2018 and after that, we will see where it will take us. What I am sure of though, is that the "experts of VR" need to be more understanding of their market and potential users. Most of the time, the people involved in new industries, especially tech are hard core nerds not thinking about the consumer first and I believe that is the main problem today.

Take a look at Google, they have some things in the works that might invite more users to try VR.

Augmented Reality and Virtual Reality
Whale Augmented Reality Magic Leap

The other major problem is that most VR companies today does not know how to get paid. Many of the companies I meet look for investors and financing without having a way of monetize its product. That is plain stupid and crazy, not naming anyone but one person has asked me several times on different occasions to invest in their projects for a "good cause" by helping the VR industry grow. That is a big problem, if you don't expect to get your or an investors money back, that industry is dead.

On a positive note

Not everything is bad though, we see increasingly better experiences and hardware, the prices are being lowered and the usability is steadily getting better by the day. What people thought would take two years just took longer and I think that is fine as long as investments continue to grow the industry. Most of the "experts" will also decline and the number of quality productions will increase as well. Right now, the only way VR and AR are being used most efficiently is in the military. As with everything else, the military will probably be first to fully use VR and AR, consumers come second.

As always, thanks for visiting.

Papillon - Henri Charrière

Papillon (P.S.)
By Henri Charriere

This could be the most important book I've ever read. It opened my eyes in a number of ways and with it's many ups and downs it should be in everyone's library.

Papillon, was published in France in 1968, written by Henri Charrière and was going to be the book that sparked my interest for biographies and autobiographies. Papillon was actually the book that got me into reading in the first place and I'll try to explain why.

Henri Charrière, was convicted year 1931 in Paris for a murder he did not commit. He was sentenced to life in the penal colonies of French Guiana and became obsessed with escaping the islands. The book Papillon is about his planning and executing of a series of failed attempts over many years and eventually being sent to the notorious prison, Devil's Island, a place from which no one had ever escaped. The book follows and explains the horrors but also the good times inside the prison, all this while he plans his next escape, counting the waves, avoiding sharks or trying to bribe the guards. The story is about hope in an extremely dark world where no one should be able to survive, he did and he tells you everything about it.

Henri's autobiography got my attention from the first chapter and has ever since been with me in one way or another. If you are one of those who see value in reading a good book, get this one. Highly recommended!

Farm Sanctuary’s 30th Anniversary Gala

Tonight was the 30th Anniversary Gala for Farm Sanctuary. Farm Sanctuary work towards a more humane society and are helping thousands of farm animals every year to get a better life, far away from industries and slaughterhouses. I helped Farm Sanctuary develop a relationship with HTC Vive and create a 360 video that showed a different story when it comes to animal handling.

I am a strong supporter of their work towards a more humane society and I think that could easily be one of the most important things you can spend your time and resources on today, helping animals and the environment. Hopefully more people will realize this and start changing their behavior towards animals. I will talk more about this some other time.

Daniel Bramme & James Costa Farm Sanctuary 30th Anniversary Gala

Daniel Bramme & James Costa Farm Sanctuary 30th Anniversary Gala


I was invited to celebrate the 30th anniversary together with all the other supporters and everyone had a wonderful evening. I wear a suit from Moods of Norway on the picture, great quality suits if you are looking for something different but still Scandinavian design. James are holding a HTC Vive headset a perfect product to use for testing and experiencing VR today.

See what Variety had to say about the gala and read the press release from Farm Sanctuary. I look forward to continue the support of this great organization, if you have any questions regarding my work with environmental issues or want to get in contact with Farm Sanctuary, please don't hesitate to ask me or contact Farm Sanctuary directly on the link below.

Visit Farm Sanctuary and support the organization if you can. It's worth your time, everything helps. By the way, James is holding the HTC Vive VR-headset on the picture above, it is probably the best VR headset today.

HTC VIVE Virtual Reality System
HTC Virtual Reality System

Outliers - Malcolm Gladwell

Outliers: The Story of Success
By Malcolm Gladwell

There is always to sides to a story. Gladwell’s latest book, Outliers, is essentially about those two sides. It is a book about "those who have been given opportunities and who have had the strength and presence of mind to seize them.”

Malcolm doesn’t tell us his life story but some parts are about his mother's heritage and he use parts of his life as an indirect example. He tells other's stories of success and tells the story we all know about famous people, artists and groups to undercut that same story with details and ideas in a new perspective. This is a refreshing idea and it gives the reader an effective escape from the common stalemate they can have with their own thoughts and views of success.

The book is far from the best one I've read but it gives you a simple and easy read about a subject that is close to holy, Malcolm questions the institutions we have today. Success can be fostered and Malcolm makes us think differently, it is refreshing and important.


They say, "How to Win Friends and Influence People" is one of the first self-help books ever published. It is written by Dale Carnegie and was first published in 1936 so that can be correct. Since then it has sold over 30 million copies world-wide and have won numerous awards. I had the pleasure to read a couple of months ago and it was well worth my time.

This book gives simple instructions in bringing people to your way of thinking, leadership and navigating people in general. Dale uses psychology to present different human relations and problems we all face once in a while and how to overcome the obstacles; It is very effective, even for someone with no psychology studies in their backpack. This is a great book and you'll learn a lot just by reading the fist few pages.