Developing and investing in Intangible assets

Nowadays we see many examples of how IPs (intangible assets; simplified, assets that can not be "touched") increase in value and how you, as the owner, can manage, buy and sell different types of IPs. A clear example that we all encounter next to every day is movies and books that often change owners and develop into other products. We have also seen how mobile games like Angry Birds can evolve into movies, books, etc. Many who are not familiar with the industry of movies, books and games, or who have not been particularly involved in intellectual property, might not know that the rights of every movie and ideas, like books and games, are owned by someone. As in the case of many films today, companies or individuals often own the rights to these and the value of the brand or idea can be sold or in other ways earn money. This can be valuable, especially if you have an idea or intangible asset that is unique, popular or may have sold well in the past or as another product.

 
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why focus on IP?

One of the most common reasons why you choose to make movies of a game or book is almost exclusively for economic gain. Many times you see a greater value in expanding an IP's market than writing a new book or developing the next game. A new product under the same IP will often reach a new audience or otherwise exploit it's already established customer base to boost its revenue from an already existing product. One example is the books you make a movie of, the book sells the movie but the movie also sells the book to those who did not read it. Another strong advantage of intangible assets is that you can collaborate with companies in other industries to take their IP into a new market without having to invest resources in development and production costs of a new product. A clear example is Angry Birds whose owner made stuffed animals to further capitalize on Angry Birds and the movie they released during the same period.

A brand can therefore be incredibly valuable. Look at Star Wars who Disney owns or why not Swedish examples such as, "The man called Ove" or "Men who hate women. A perfect example on an IP is Valerian, a movie I wrote about some time ago. The horizon has become much broader and today you can see opportunities where you would not otherwise think that a brand or IP could fit, much thanks to great successes like the ones above. This has in turn increased the understanding and importance of protecting intangible assets. You should never underestimate the value of your intangible assets and take a day or two to figure out how to protect and use them to your advantage. I am convinced that we will see a greater willingness in expanding and protecting IPs in the future and that can only be good.

For more information in Sweden, please visit: Patent- och registreringsverket

For more information in the U.S, please visit: USPTO

And as always, thanks for visiting.


The launch of Spacex - Falcon Heavy

So the Falcon Heavy launch was a success today and with that a commercially viable system for space exploration has been launched as well. This is a great feat and a big step towards a more economic space launch system than before. In the long run, this will make space exploration  a bit more environmentally friendly and that is a nice addition as well.

The reason to why this is a such a big step forward towards space tourism and potential colonization of the moon and maybe Mars is because of the many applications a system like this will have. The main reason is because it has the potential to be cheaper for the customer to use but it is also an investment with a potentially huge payback for Spacex. Imagine having to buy a new car after each costumer as an Uber driver, even if you got enough money per trip to sustain that business it would not be a viable option for your clients (or you). The only reason to why space tourism and satellite launches are so expensive is simply because there has not been any way to re-use a rocket (except for the Space Shuttle that was decommissioned in July 21, 2011) and this has now changed. You can read more about the possibilities this gives space exploration on Spacex.com.

I wrote a post about Spacex in 2017 about the potential they have and how they work with re-usability. One thing I would love to see in the future is to have people not usually interested in space exploration or space in general to acknowledge and getting more interested in the incredible work behind these rockets. We might not see this now but this launch is one small but important step for future science in medicine, environment, economy and overall stability in the world.

Thanks for your time.


Stockholm international Film Festival awards

Here is a quick picture from the Stockholm International Film Festival during the award ceremony. Don't forget to get in contact if you are interested in collaborations in the film industry. We might be able to work together. Let me know if I can help in any way.

 
 Daniel Bramme at the Stockholm International Film Festival in November with H.E. Mr. Santiago Wins and Jose Luis Tejera.

Daniel Bramme at the Stockholm International Film Festival in November with H.E. Mr. Santiago Wins and Jose Luis Tejera.

 

#Metoo panel during Stockholm Film festival

I was invited to participate in an extremely important panel about the #metoo movement during the Stockholm International Film Festival. We had a lot to say during the hour we talked. I think enough men has spoken, I rather see men listen then speaking up to be honest. I write and talk about the subject quite a lot and I believe more men need to step up their game and think before they speak. How would it be to see men joining the conversations by just being in the audience. Of course, men are also affected and are most definitely being abused on set as well but if you ask me, that is a discussion for another day. Let's focus on Women in film, music, stores, fashion, medicine and all the other millions of women working and being constantly pushed around. I also talked about this earlier in the year, find more about that here.

 
 Anna Serner (CEO Swedish Film Institute), Josefine Tengblad (Head of Drama, TV4), Zoë Que (Director of Photography), Anna Velander Gisslén (WIFT), Daniel Bramme (Executive Producer, Investor), Emely Crona Stenberg (Heja Livet) och Jan Blomgren (Bob Film/Art89).

Anna Serner (CEO Swedish Film Institute), Josefine Tengblad (Head of Drama, TV4), Zoë Que (Director of Photography), Anna Velander Gisslén (WIFT), Daniel Bramme (Executive Producer, Investor), Emely Crona Stenberg (Heja Livet) och Jan Blomgren (Bob Film/Art89).

 

You can find the original picture here on Instagram. Also, the panel was mentioned in Aftonbladet. Don't forget to visit the Swedish Film Institute's website while you're at it. Thanks for stopping by and keep talk about #metoo.


Interview: Hollywood politics after "Weinstein"

On October 18th I was invited to talk with Jakob Stenberg on Kongressen Podcast about hollywood politics. We discuss how and why the Weinstein scandal and the #metoo movement could affect the next election in the U.S. Interesting because we see that the #metoo movement has grown stronger for each week and hopefully it will not stop.

 
Daniel Bramme and Jakob Stenberg
 

If you want to listen to the podcast, you can find it here or listen directly on the link below. It is in Swedish, just so you know.

 

Feel free to comment or contact me directly if you would like to talk about issues in the industry or have questions about anything else. As always, thanks for reading (and or listening).